Public Lies and Private Truths
An Anatomy of Public Relations
Εκδότης:
Leader Books
Έτος:
2000
ISBN:
9789607901156
Σελίδες:
172
Εξώφυλλο:
Μαλακό
Εξαντλημένο από τον εκδότη
Public Lies and Private Truths
Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered. This highly informative and entertaining book is essential reading for public relations professionals, hopeful entrants and all those on relevant courses in PR, advertising and marketing.
Public Lies and Private Truths exposes the workings of the industry, points to the key players, and shows how to get on by using contacts and networks effectively. It covers the necessary skills for success, such as the ability to grasp relevant facts, to write and speak cogently and to understand why competitors think and behave as they do. A comparison is made between the perceptions and the realities of public relations in Britain, North America and continental Europe, and the implications for a unified Europe are considered. This highly informative and entertaining book is essential reading for public relations professionals, hopeful entrants and all those on relevant courses in PR, advertising and marketing.
| Τίτλος βιβλίου: | Public Lies and Private Truths | ||
|---|---|---|---|
| Υπότιτλος βιβλίου: | An Anatomy of Public Relations | ||
| Εκδότης: | Leader Books | ||
| Συντελεστές βιβλίου: | Mallinson William (Συγγραφέας) | ||
| ISBN: | 9789607901156 | Εξώφυλλο βιβλίου: | Μαλακό |
| Στοιχεία έκδοσης: | 2000 | Διαστάσεις: | 24x17 |
| Κατηγορίες: | Επιστήμες > Επιστήμες του Ανθρώπου > Οικονομία > Διοίκηση, Μάρκετινγκ, Λογιστική | ||
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